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2020 Guides

Social Media 101 for Professionals

Social Media 101 for Professionals

a to-the-point guide from us, to you!

You might be reading this post because:

a. You work in a professional role – whether it be accounting, law, consulting, politics

b. You are looking to expand your digital presence

c. Social media is where you need our guidance.

Social media is sometimes overlooked in businesses. However in this day and age, it is becoming more important than ever. Websites are no longer the sole platform that customers refer to; they will look to Instagram, Facebook, and Linkedin for more information.

Typically, a website contains the key information and is a starting point for customer research. Diving closer to the brand, social media platforms contain insights into the brand such as videos, photos, infographics, updates, and ultimately their personality. Social media also gives the opportunity to engage with customers, and other businesses.

The five most important points to remember are:

1. Determine your tone of voice, and stick with it.

2. Content is important. The customer need to see that your services are of value.

3. Testimonials – people want the reassurance that they are provided the best.

4. Colour – choice of colour plays a huge part in looking the professional part. Stick to the theme.

5. Consistency. Is. Key. Stay on brand.

TONE OF VOICE

You are a professional, so you need to sound like it. It is a more relaxed atmosphere on social media therefore you can loosen the reigns a little, and be more transparent. But keep in mind that anything that is posted online, is always seen. Even if you delete it, chances are, if it’s damaging, it has been screenshotted and shared. Take care in what you say online. This includes posts, comments, and private messages. In saying that, social media gives a chance for businesses to share a more personal perspective, giving the chance to for your brand to be down to earth and relatable.

For example, on your website, be formal and professional. On your Instagram page, show a time-lapse of the work you did today, to show the public what your work looks like. Or, share an image of employees at a function, to share other aspects of the company culture.

TLDR: DO remain professional whilst being transparent and giving hints of personality. DON’T become unprofessional on social media

CONTENT

Customers like to know that they are getting their money’s worth. Show that to them, by revealing what is you do, and how you do it. Credibility comes from evidence that the person seems to know what they’re doing. Sharing information; being educational, is an easy way to show this credibility.

For example, you could share a mini guide on how to manage social media for professionals.

Another example is to share topical content about the industry, news, company updates, and helpful tips. These are the reasons why people will want to follow you on social media.

On a side note, promotions are a great way to acquire new customers. Having sponsored ads on Instagram or Facebook can reel in customers who are scrolling on their feeds. *However depending on your level of business, having constant sales and promotions can be a deterrent as ideally you would want to seem elite and not needing to constantly push the brand (so be careful with promotions and over-posting!). * maybe get rid of this?

TLDR: DO share quality content, DON’T spam.

TESTIMONIALS

If you were looking to spend your money on a service, you’d most definitely want to know how other customers felt using that company. Social media is a great way to showcase these real life testimonials authentically. For example, reviews on a Facebook page is a sure indicator of customer satisfaction. Customer comments on posts give an indication of how they might feel. Using user’s real reviews, graphic posts may be created and posted on Instagram, which would look great amongst the page tiles. Stories may include video or still photos, quoting a customer’s experience. There are many different ways to incorporate these to your social media presence, and is most definitely a way to assure your customer that you are the right fit for them. No reviews is a bad review.

TLDR: DO include customer reviews, DON’T leave it to the customers to guess.

COLOUR & CONSISTENCY

Colour and consistency are similar. Firstly, you need to stick to your brand. Whatever your brand colours are, they should be present throughout your social media. If you have navy blue as your core, use it within your posts. Have the navy as a background in your posts, or use it as the text colour. Interweave the brand identity throughout, reinforce that this social media page is clearly by your company.

More on consistency; the tone of voice, graphics, fonts, and style of posts should remain consistent too. It is jarring and unappealing to the eye if the Instagram tiles are clashing, over the top, and don’t flow from each other. Same principle applies to other platforms like Facebook and LinkedIn. Frequency of posts is also important – don’t be overloading the feeds with multiple posts at a time, and then have nothing for weeks – this suggests the brand is unorganised. Having a schedule of posts pre-planned for several times a week is the ideal way to be consistent.

TLDR: DO stay on brand and be organised, DON’T be inconsistent

Celina Groom

Celina Groom

Categories
2020 Guides

Get Started Marketing as a Tradie in 2020​

Getting Started Marketing as a Tradie in 2020

a to-the-point guide from us, to you!

Social media in 2020 currently runs the world. From a marketing sense there is a nearly unlimited reach to potential customers worldwide, this if used wisely can be an easy way to get those sales up.Social media marketing can be applicable to every type of business from a dentist to a tradie like yourself.

This blog will follow the nooks and crannies of social media marketing that can be used by tradies in order to drum up some work. Since trades are a service, there are slightly different aspects that require your focus when marketing, in comparison to selling a tangible product.

In order to effectively market a service we must concentrate on three main elements, these are, to choose the value (this being your segment, positioning, unique value proposition), create value (this being the quality of service and price), and finally communicating value this being the advertising itself.

STEP 1: CHOOSE THE VALUE

This step involves choosing or developing the main strategy of your overall business. This includes segments (what types of consumers you are targeting), positioning (what kind of business is your business) and your unique selling proposition (what makes you different). A segment, or market segmentation is how you divide your consumers into more specific groups based on characteristics such as age, location, gender, or income. Understanding your potential segments will directly impact they type of advertising that you will carry out on social media (i.e. advertising to men over 40, use cooler colours and straighter lines). The positioning, is the place that your company is held in the mind of customers in comparison to competitors, i.e. are you better, cheaper, do you take longer etc. This is important to understand as your positioning shows what you are best at, and this is what your should focus your marketing around. Your unique selling proposition ties in with positioning, your unique selling proposition is what makes you stand out? or what makes you unique?, this is what your marketing should be based around.

STEP 2: CREATE VALUE

This step is more of an in house matter, but it directly relates to your business. The creation of value is the reason people will use your service, what value will you provide to your customer and is it worth the price. It must be understood that customers buy services because they are looking for results and thus are willing to pay to see those results. Customers expect to obtain value from your service in exchange for the money, time, or effort they give to get it. Considering this, your service must be worth the customers money considering your price. In order to accurately price your service, you can look at competing businesses prices and quality of work and try to be better in either price, quality, or both. It is wise to compete on something that you are good at and they are not i.e. if they are competing on price, unless you are also capable to be profitable on even lower prices, you should compete in another area like speed of service. Competing on something that your competition is not is called a flanker strategy, and can be the best option for a smaller business with larger competition.

STEP 3: COMMUNICATE VALUE

Using social media, communicating your value will depend on the first two elements. These mainly being the segments your are targeting and the positioning that your are trying to portray. Each segment that you have will require a slightly different method of communication, however, we are focusing on social media. It is wise to be active on multiple social media sites in order to gain the biggest reach.

Ilyaas Inglis

Ilyaas Inglis

Categories
2020 Guides

Attracting Members to your Club in 2020

How to build and save your club in 2020!

a to-the-point guide from us, to you!

The year 2020 has been an…. Interesting one. Without even explaining I’m sure you know why.

With restrictions still being put in place we don’t have much wriggle room and has taken a huge toll on our financial and entertainment for our clubs. So how are you going to save your club? In these times of hardship, how can you bring new members?

There’s only one answer to it… And its marketing.

You need to let people you know that your club is still thriving and active and is willing to still reach out. Show them what’s happening in the clubs, the latest news, the upcoming events, and highlights.

Social Media is the fastest and most efficient method to get across the latest information. Everyone has access to it and provides a community where they can respond and communicate to one another.Here are some tips on what you can do

  1. Share highlights
  2. Advertise merchandise
  3. Provide latest or upcoming events
  4. Share and tag people on photos and video
  5. Respond to comments 
  6. Reach out to people via email or other social media platforms
  7. Update any information about your club

Gathering together for an event is the best way to increase foot traffic and increase your club exposure. Meeting with your new members face-to-face allows to establish more intimate and personal relationship with your club, as well as forming a sense of belonging. Ideas for future events:

  • Fundraisers
  • Collaborations
  • Meetings
  • Networking

Sometimes we don’t know much about our members, and by conducting a survey will not only help you get information about your members, but also what they want and look forward to in club events, activities and etc. You can provide these surveys through your events, or even through polls and links on your social media platforms.

Annie Nah

Annie Nah

Categories
2020 Guides

Social Media for Cafes in 2020

How to get your Cafe Social in 2020

a to-the-point guide from us, to you!

If you’re looking for ideas towards content creation for cafes in this bizarre year that is 2020, then look no further!

Social media is an ever-growing tool utilised to help businesses grow and has proved its worthiness with all thing’s coffee and bagels. Cafes heavily rely on presenting their brand through platforms, such as Instagram, Facebook and even LinkedIn can come in very handy from time to time.

Whilst the idea of creating content on social media can be overwhelming, we are here as your marketing buddy to lean on and offer some tips and tricks that we have found to work within the field. In order to gain the desired customer attention, it is important to remember some handy hints:

1. Post consistently on social media platforms (2-3 times per week just to be that bit more specific)

2. Ensure posts are aesthetically pleasing to the human eye, involving products you sell and customer satisfaction (even involving the odd doggo photo can create interest and indicate that your business is pet friendly)

3. The use of stories and re-storying those who have tagged your business can act as a way of networking

4. Allow room for the occasional giveaway to gain more customer involvement and interaction

5. The odd quote never hurt, especially if it involves some humour or quirkiness within it

6. Hashtags will be your new, marketing best friend

Along with these various tips and tricks, it is important to distribute this information elsewhere to help engage with different demographics and audiences. Instagram has proven itself again at again at just how valuable it can be to improve a business and its brand. Not only can Instagram deliver ideas in an attractive manner, but it can produce information in a sharp and straight to the point kind of way.

When incorporating what content a café should present on their socials, a cut clean post with the title ‘Top 5 tips to build your brand’ can be produced to distribute similar ideas as presented in this blog. This similar idea can be presented on the account’s story also, listed in dot points as well as following a desired colour scheme palette to attract viewers. Stories on Instagram have demonstrated to be a fast and easy way to access information, so posts involving opening hours or menu items for example is an element that should be incorporated at least 2-3 times per week.

While Facebook’s popularity has dwindled within the past two years, it still withholds immense substance, particularly with the older demographic, and should therefore heavily be considered for any business looking to grow.

A good ‘ol handy tool on Facebook is the ability to share posts from other sites. In terms of distributing ideas created on this blog, sharing would be the best way to go. Along with this, quotes from the blog can be shared to the Facebook page as well as continuous tips and tricks for café content, allowing readers to further engage.

LinkedIn can act as a tool for so many various enhancements. LinkedIn is the core platform for connections and networking with other businesses to take place, which is why sharing this blog on our LinkedIn for example would act as a stepping stone to gaining more clients. The ability to create a segment where tips for building a café business can be dot pointed, also proving itself as valuable.

Danni Goodman

Danni Goodman